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Sales Report

Sales Report helps you understand revenue performance and identify top-selling products.

Key metrics

MetricDescription
Total revenueAll sales for period
Order countNumber of orders
Average order valueRevenue ÷ Orders
Unique customersDistinct buyers
Return rateReturns as % of sales

Report sections

Sales trend

ViewShows
Revenue chartDaily/weekly/monthly revenue
Order chartOrder volume over time
ComparisonCurrent vs previous period

Revenue by category

Pie chart showing:

  • Category distribution
  • % of total revenue
  • Category growth trends

Top performing products

ColumnShows
ProductItem name
RevenueTotal sales
Units soldQuantity sold
GrowthChange vs prior period

Filters

FilterOptions
Date rangeStart and end dates
LocationSpecific store
CategoryProduct category
Order typeSale, Return, etc.

How to use

  1. Set date range (defaults to current month)
  2. Review metric cards for quick health check
  3. Check trend chart for momentum
  4. Analyze category distribution
  5. Identify top performers
  6. Export if needed

Trend indicators

IndicatorMeaning
Green arrow upImprovement vs prior
Red arrow downDecline vs prior
Gray dashNo change

Tips

  • Compare different time windows to find patterns
  • Watch return rate for quality issues
  • Use top products to inform promotions
  • Check category mix for inventory planning

Troubleshooting

IssueSolution
Shows zero revenueVerify orders exist for date range
Unauthorized messageRefresh session
Charts emptyMay need more data points; expand range

What's next