Sales Report helps you understand revenue performance and identify top-selling products.
Key metrics
| Metric | Description |
|---|
| Total revenue | All sales for period |
| Order count | Number of orders |
| Average order value | Revenue ÷ Orders |
| Unique customers | Distinct buyers |
| Return rate | Returns as % of sales |
Report sections
Sales trend
| View | Shows |
|---|
| Revenue chart | Daily/weekly/monthly revenue |
| Order chart | Order volume over time |
| Comparison | Current vs previous period |
Revenue by category
Pie chart showing:
- Category distribution
- % of total revenue
- Category growth trends
| Column | Shows |
|---|
| Product | Item name |
| Revenue | Total sales |
| Units sold | Quantity sold |
| Growth | Change vs prior period |
Filters
| Filter | Options |
|---|
| Date range | Start and end dates |
| Location | Specific store |
| Category | Product category |
| Order type | Sale, Return, etc. |
How to use
- Set date range (defaults to current month)
- Review metric cards for quick health check
- Check trend chart for momentum
- Analyze category distribution
- Identify top performers
- Export if needed
Trend indicators
| Indicator | Meaning |
|---|
| Green arrow up | Improvement vs prior |
| Red arrow down | Decline vs prior |
| Gray dash | No change |
Tips
- Compare different time windows to find patterns
- Watch return rate for quality issues
- Use top products to inform promotions
- Check category mix for inventory planning
Troubleshooting
| Issue | Solution |
|---|
| Shows zero revenue | Verify orders exist for date range |
| Unauthorized message | Refresh session |
| Charts empty | May need more data points; expand range |
What's next