SMS Campaigns

SMS Campaigns lets you create, schedule, and measure marketing messages to your customers.

Screen layout

Section	Purpose
Search & filters	Find campaigns by name or status
Campaign list	All campaigns with key metrics
Create button	Start new campaign

Campaign statuses

Status	Meaning	Color
Draft	Not yet scheduled	Gray
Scheduled	Set to send later	Blue
Sent	Delivered	Green
Cancelled	Cancelled before send	Red

Campaign list columns

Column	Shows
Name	Campaign name and description
Status	Current status badge
Content	Message preview
Audience	Estimated recipients
Scheduled	Send date/time
Groups	Target customer groups

Creating a campaign

1. Click Create Campaign
2. Audience: Select customer groups or segments
3. Content: Write message or use template
4. Schedule: Set send date and time
5. Review and submit

Message tips

• Keep messages under 160 characters when possible
• Include opt-out instructions as required by law
• Personalize with customer name when appropriate

Campaign details

Click any campaign to view:

Section	Information
Overview	Status, audience, schedule
Content	Full message text
Groups	Targeted segments
Performance	Delivery, click, conversion rates

Update status

For Draft/Scheduled campaigns:

• Change to Scheduled (set send time)
• Cancel campaign
• Edit content

Performance metrics

Metric	Description
Delivery rate	% successfully delivered
Click rate	% who clicked links
Conversion rate	% who took action

Tips

• Use Customer Groups for precise targeting
• Test campaigns with small groups first
• Schedule for optimal send times
• Monitor performance and adjust future campaigns

Troubleshooting

Issue	Solution
Campaigns won't load	Verify authentication and SMS enabled
No audience available	Create groups in Customers first
Content shows "—"	Ensure template or message exists

What's next

• View replies: Growth → Messages
• Build audiences: Growth → Customers
• Request reviews: Growth → Reviews