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Ads & Sales

Ads & Sales (Google Ads Insights) connects your Google Ads account and shows performance across two tabs — Weekly Reports and Performance Comparison — under an account selector.

Google Ads Insights

Overview​

It blends Google Ads metrics with your retail data (store revenue, orders, door traffic) so you can see what advertising actually returns.

Tabs in detail​

Account selector​

Choose among connected Google Ads accounts (name, currency, timezone); Refresh accounts; Disconnect.

Weekly Reports​

  • Summary cards: total Clicks, Impressions, Cost, Conversions, avg CTR, avg CPC, Conversion Rate.
  • Week-over-week trends (clicks, cost, conversions, impressions) with up/down indicators.
  • Weekly table also showing Store Revenue, Retail Orders, Door Traffic, and Total Items alongside the ad metrics.
  • Date-range selector (last 7/14/30 days, this/last month).

Performance Comparison​

  • Pick two periods and a metric; side-by-side metric cards and a comparison table with % change.
  • Includes ad metrics plus store revenue, retail orders, door traffic, and ROI.

Connection states​

"Not connected" → Connect Google Ads; connected → account selector + Refresh + Disconnect.

Step by step: review ad performance​

  1. Connect/authorize, then pick an account.
  2. On Weekly Reports, read revenue-vs-spend and ROAS/ROI.
  3. Switch to Performance Comparison to compare two periods or campaigns.

Tips & best practices​

  • ROAS = revenue ÷ ad spend; above 1.0 means the ads are profitable.
  • Use Performance Comparison to A/B campaigns or compare month over month.
  • Click Refresh after switching accounts; there's no auto-polling.

Troubleshooting​

IssueFix
"Connect Google Ads" shownAuthorize read access to ads & conversion tracking
Account dropdown emptyThe Google account has no ad accounts, or scopes insufficient — reconnect
"Unlock Pro & Premium" overlayAds insights are gated on Basic — upgrade (trials see data)

What's next​