Ads & Sales connects your Google Ads account to see campaign performance and measure ROI against actual sales.
Connecting Google Ads
- Click Connect Google Ads
- Sign in with your Google account
- Select the ads account
- Authorize access
Tabs overview
| Tab | Purpose |
|---|
| Account Management | Manage connected accounts |
| Campaign Analysis | View campaign metrics |
| Performance Comparison | Compare periods |
| Weekly Reports | Automated summaries |
Account Management tab
| Feature | Description |
|---|
| Connected accounts | See all linked Google Ads accounts |
| Add account | Connect additional accounts |
| Remove account | Disconnect an account |
| Refresh data | Update metrics |
Campaign Analysis tab
Metrics displayed
| Metric | Description |
|---|
| Impressions | Times ads were shown |
| Clicks | Times ads were clicked |
| CTR | Click-through rate |
| Conversions | Completed actions |
| Cost | Total ad spend |
| CPC | Cost per click |
| ROAS | Return on ad spend |
Filters
| Filter | Options |
|---|
| Date range | Custom period |
| Campaign | Specific campaign |
| Account | Multi-account filter |
Compare two time periods side-by-side:
- Select Period 1 (e.g., this month)
- Select Period 2 (e.g., last month)
- View delta and trends
Weekly Reports tab
Automated summaries sent via email:
| Report content | Description |
|---|
| Top campaigns | Best performers |
| Spend summary | Weekly ad cost |
| Conversion trends | Week-over-week changes |
| Recommendations | Optimization suggestions |
Tips
- Connect sales data to measure true ROAS
- Review weekly reports to catch trends early
- Compare periods to understand seasonality
- Focus budget on top-performing campaigns
Troubleshooting
| Issue | Solution |
|---|
| Can't connect | Verify Google account has Ads access |
| No data showing | Wait for sync; check date range |
| Metrics seem wrong | Verify correct account selected |
What's next