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Competitors Monitor

Monitor nearby competitors, discover new entrants, and keep tabs on their campaigns from one workspace.

Overview​

Competitors Monitor brings discovery and intelligence into one place:

  • Search for local competitors and add them to tracking with one click.
  • Review a unified list of tracked competitors with notes and status.
  • Jump into Google Ads, Facebook Ads, and Google Trends insights for each competitor.
  • Collaborate by updating shared notes and keeping the list current.

Tabs​

  • Search & Discover: Find competitors through Google Maps business search. Filter by industry and location, see ratings, and add them to monitoring.
  • Google Ads Intelligence: View tracked competitors, open their ads transparency pages, and document observations.
  • Facebook Ads Intelligence: Launch the Facebook Ads Library for each competitor and store social campaign notes.
  • Google Search Trends: Track search interest for competitors in your region and compare over time.

How to use it​

  1. Start in Search & Discover. Enter a business type (e.g., “roofing companies”) and optionally a city. Review the business cards with ratings, contact info, and status indicators (Already Tracked vs Monitor).
  2. Select Monitor on any result to add it to your intelligence list. Added competitors automatically appear in the other tabs.
  3. Switch to Google Ads Intelligence to organize competitors, open their sites, launch Google Ads Transparency, and update notes. Use Add Competitor if you want to input one manually.
  4. Use Facebook Ads Intelligence to open the Facebook Ads Library for each competitor and record messaging or creative takeaways.
  5. Open Google Search Trends to jump into Google Trends with your competitor’s brand name prefilled, using your local region when available.

Tips​

  • Refresh the Search tab regularly to uncover new entrants in your area.
  • Use notes fields to capture pricing changes, promotions, and messaging angles.
  • Add keywords to each competitor so your team understands what they target.
  • Monitor both ads tabs weekly to spot shifts in spend or creative direction.

Troubleshooting​

  • Search returns no results: broaden the business type, include nearby cities, or check your spelling.
  • Monitor button disabled: the competitor is already on your list (look for the Tracked badge).
  • Cannot open external links: browser pop-up blockers may prevent opening Google or Facebook tools; allow pop-ups for this site.
  • Competitor list empty: start by adding competitors through Search & Discover or the Add Competitor dialog.

Pair this workflow with Reviews Booster and SMS Campaigns to react quickly when market conditions change.