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Ads Insights

See performance of your Google Ads accounts.

Connect your account​

  • Open Growth → Ads Insights and connect Google Ads (OAuth).
  • After connecting, the page shows connection status (API version, GAQL).

Time range & controls​

  • Time range selector (e.g., 7/30/90 days, or custom)
  • Refresh to reload latest data
  • Export to CSV where shown

Tabs​

  • Overview: KPI cards and charts for impressions, clicks, CTR, conversions, cost, ROAS
  • Campaigns: campaign‑level table (status, clicks, conversions, cost, ROAS)
  • Sales Records: sales attributed to ads for the selected range
  • Analysis: breakdowns and trends across campaigns and time
  • Account Management: connect/disconnect accounts and select active account

Overview​

  • Charts: impressions, clicks, CTR, conversions, CPA/ROAS over time
  • KPI badges: highlights with up/down indicators

Campaigns table​

  • Columns: campaign name/status, impressions, clicks, CTR, cost, conversions, CPA, ROAS
  • Filter by time range; click to drill down where available

Sales records​

  • Table of transactions in the selected range with source attribution
  • Columns: order ID/date, customer, items, total, attributed campaign/source

Analysis​

  • Comparative charts for periods, campaign groupings, and device/location splits
  • Identify top performers and underperformers

Account management​

  • Connect/disconnect Google Ads accounts
  • Select active account to query

Tips​

  • Use Sales Records alongside Campaigns to validate ROI beyond clicks.
  • Keep date ranges realistic—future dates can return empty or warnings.

Troubleshooting​

  • If prompted, select a Google Ads account before running reports.
  • If metrics fail to load, re‑authenticate and try Refresh.

APIs​

  • Metrics endpoint: GET /api/google/ads/metrics?accountId=...&reportType=...&dateRange=...
  • Requires authenticated user and a connected Google Ads integration.

Glossary​

  • CTR (Click‑Through Rate): clicks ÷ impressions × 100%
  • CPA (Cost Per Acquisition): cost ÷ conversions
  • ROAS (Return On Ad Spend): revenue ÷ ad spend